Why are Jeep Wranglers So Expensive? Here Are the Reasons

Jeep Wrangler vehicles swell with popularity, no doubt. They have literary dominated the off-road market not just in America but many other parts of the planet. They’ve unique, appealing looks. They also look and feel rugged. And they’re among the most awarded SUV in the USA.

But the vehicles have one major downside; they are freaking pricey. Most people are taken aback by the high prices accompanying various Jeep Wrangler models. And they get skeptical on whether they’re really worth it. Before you turn into a skeptic, too, go through this post to discover the MAIN reasons why they put such a hefty price tag on the Jeep Wranglers.

7 reasons why Jeep Wranglers are so expensive:

Jeep Wranglers So Expensive

1. The rich history of jeep wranglers

One of the reasons why Jeeps come at high costs is the deep heritage behind them. As you might have already heard, these vehicles played a critical role in the victory against Axis powers in World War II.

Willys-Overland Motor Company, based in Ohio, won a contract to produce the Willys MB for the US military. This vehicle could handle just any terrain. And if it got stuck or mired down, the soldiers could easily lift and release it.

rich history of jeep wranglers

Besides transporting the soldiers and supplies, this vehicle also two anti-tank weapons, making it easier for the soldiers to deploy them efficiently. They also used the Jeep as a machine gun mount as well as the ambulance for the injured.

How the word Jeep came to be isn’t clear, though some believe it’s a nickname that has roots from the military acronym “G.P.” which means General Purpose.

2. Popularity is a contributing factor

You know what? People will pay more for a popular car, just to become part of it. Jeep Wranglers have become a cool status symbol in most States, sending everyone on the race to own once without minding the high costs.

The Jeep Wrangler, being a step from the older Jeep models, looks classier, is equipped for total user comfort, and can really lift your outdoor adventure spirits.

Many people stare at the height of a wrangler plus its overall rugged looks and get convinced it’s one of the coolest cars available.

Popularity of jeep wranglers

While the popularity of this car hasn’t swept everyone’s heart, it’s still a fan favorite and most people are willing to pay for it without minding the high cost.

While still at it, FCA has mastered the art of demand and supply theory for this vehicle. By keeping its production low, they have made sure only a few units are available. The high popularity keeps the demand at the market high—translating to high costs.

3. Jeep has exceptional off-roading capabilities

Another reason why Jeep Wranglers sit on the higher-end of the price spectrum revolves around their excellent off-road performance.

If your family’s life revolves around outdoor activities and exploring challenging terrains, getting a Jeep Wrangler is one of the best decisions you can ever make. If you want to test your driving skills on rough roads, a Wrangler will be your best buddy.

They play quite well when it comes to handling adverse weather effects such as snow and ice.

Owing to this incredible performance, Wranglers have become synonymous with off-roading adventures.

And for these vehicles to offer this kind of performance, they must have been engineered in a specific way. They must feature high ruggedness and durability t enable them to tackle the toughest terrains without any problems.

Jeep has exceptional off-roading capabilities

Specific Jeep Wrangler features like 4-wheel drive and low-gearing greatly contribute to their unparalleled performance. The fact that they come factory equipped with top-of-the-line off-road tires further boosts their off-road performance.

The engineering and unique features added to a Wrangler to enable it to perform well off-road results in the vehicle being expensive.

4. No direct competitors for Wrangler

Yes, you heard it well. Jeep Wranglers are chiefly produced for off-road performance (though they still perform well on-road).

If you’re looking for that one reliable, utilitarian performance vehicle, it’s hard to find an alternative that comes close to a jeep Wrangler.

Through the years, other car manufacturers have tried to compete with Wranglers by producing the traditional body-on-frame car models. But guess what? None has tried good enough to outdo Jeep Wranglers in off-roading space.

No direct competitors for Wrangler

Even General Motors Vice President for Sales, Duncan Alfred has openly said “I don’t think it’s worth trying to take on Wrangler.” (Source).

When the big companies fail in their efforts to compete with jeep wranglers, the vehicles remain in total control Wranglers. And this is sure to keep their prices high.

5. Jeep Wrangler has a long list of features and capabilities

The Jeep Wranglers also come as feature-rich and highly capable, setting them apart from the competition. This means whenever you pay more for a jeep, you’re simply paying for the features and capabilities the vehicle will offer you.

For instance, if you buy a Jeep Wrangler today, it comes with cool factory features such as lockable front and rear differentials, optional electronic sway bar disconnects, fluid cooling system, heavy-use radiators, two-speed transfer case, and a solid front axle.

Jeep Wrangler has a long list of features

As if that’s not enough, you’ll also get a bunch of additional great features such as Dana 44 axle, anti-roll & roll mitigation software, high ground clearance, integrated roll bars, and a tight turning radius.

All these features really cost a fortune and you shouldn’t get surprised that a brand new Jeep Wrangler costs so much out of the factory.

6. It keeps getting better and better

It’s no secret that FCA (Fiat Chrysler Automobiles), the manufacturers behind these vehicles invest a ton in R&D (research and development) before producing any Wrangler.

This is helpful in that it makes every Jeep Wrangler model better than the previous one.

Jeep Wrangler getting better and better

The engineers at the company are always improving or coming up with new parts for the jeep wranglers. They’re also updating the software that provides features, functions to the vehicles.

They keep making tweaks year after year to ensure every new release has better features than the previous ones.

7. Highly customizable SUVs

If you’re looking for an SUV that you can easily customize to suit your preferences, especially for affording adventures, you’ll be hard-pressed to find a better option than a Wrangler.

Wranglers let you take off the roof, doors, and windshields, and still get to drive them safely on the road. this is a unique manner of customization not seen in any other type of vehicle.

Case in point, NO vehicle will let you take off its roof, save for the convertible. And even in this case, convertible customization isn’t really the same as that of Wrangler.

Highly customizable SUVs

Imagine an off-road vehicle that lets you take off the doors during a long road trip? This means a natural breeze will circulate your car and keep you cool without having to spend your gas on your car’s built-in AC unit.

Besides taking off the doors, roofing, etc., there are many other areas of a Jeep you can customize/upgrade. The more upgrades you make, the high the resale value of your Wrangler becomes.

Is buying a Jeep Wrangler worth it?

If you want a car that’s a fun and reliable off-roader, a Jeep Wrangler is worth considering. But if you’re looking for a daily ride with great gas mileage and the ability to handle occasional winter commutes, it might not be worth spending a lot of money on a Wrangler.

It’s also worth noting that a jeep wrangler will not offer you the comfort and luxury you need for a family car. This car can be challenging to climb for your kiddos. it lacks cloud0-like suspension, meaning it can get bumpy. And most people complain that it produces too much noise.

Jeep Wrangler

If you decide to go with a Jeep Wrangler, you can follow these helpful tips to ensure you save as much money as possible.

  • Decide what type of vehicle you want. there are multiple jeep wrangler models with varying costs. If you’re okay using a basic model with standard features, that’s great because you’ll save a lot of money. But if you want a feature-rich, then be ready to spend more money.
  • Consider getting a used jeep: if you plan to spend most of your time in the tough terrains, it’d be better off buying a used jeep. You don’t want that brand new, costly jeep getting bruised with every bump you cross (it hurts).
  • Keep off brand-new special edition models: Special editions are pricey! If you’re looking to buy a limited edition jeep wrangler, getting a brand new model means paying a lot more. if possible, consider getting a used jeep as it will cost you less.
  • Do research online before buying: this is a great tip that will help you avoid overpriced jeep wranglers. Remember that invoice price is always different from true dealer cost. The invoice feature holdback plus other hidden markups that make it higher than true dealer cost.
  • Timing is everything: it’s habitual for automakers and dealers to offer the best deals for their previous car models in the Spring. They usually do this to make room for a brand new inventory. The cars are still new but sell at a lower cost than new models in the Summer. They might also offer a good deal during holidays. Keep your timing right and you’ll be awed by how much money you could save!

Top Reasons Why Jeeps are So Expensive?

There are many reasons why are jeeps so expensive. It is probably because of them being a very solid vehicle having an exceptional drive in almost all weather conditions. Their durability and stylish looks make them their center of attraction for people who look for road adventures and make them expensive. They generally have more features as compared to cars and can be modified accordingly.

Variations and features

One excellent feature that it provides is its ability to drive in almost all kinds of conditions and terrain and a different number of doors. It can probably be called the most capable vehicle present on the road. Also, the variations made by consumers actually increase its worth and do not cause any effect on the brand name. The more you maintain and make adaptations to it, the more valuable your vehicle would be.

Variations and features

Low production rule

The other main reason behind the jeeps being so expensive is the decrease in their fleet in the market. Due to its lower availability in the market it has a high demand, and customers are ready to pay high prices for it. The price of jeep varies with the brand name and the facilities provided under it.

Low production rule

SUV models

SUV models are most preferred by the consumers because of them being highly facilitated and being trendy nowadays.

SUV models

The subcompact SUV model is probably the most expensive jeep because of many features being installed in a very small space and the vehicle being highly compatible as well as equipped. Customers are happily ready to pay for it because of the wide-ranging facilities.


With Jeep Wranglers being so popular in all communities among the people, it makes a perfect choice for most of the people who love sports and long drives. Even though Jeep wranglers are expensive, people are ready to pay for them because of the non-consistent unique features and their less availability in the market.

Jeep Popularity

For racing competitions in deserts and other popular racing tracks, Jeep wranglers are preferred and loved by all.

Compact body and competitive

Due to jeep wranglers being highly solid and specially built for road adventures, there is no other car in competition with them. Due to advancements in technology and consumer needs, new parts are being added continuously in Jeep wranglers to make them more compatible with all types of terrains. With every model that comes into the market, there are unique features and software that catch consumers’ attention all around the globe.

Compact body and competitive

The addition of LED lights at the top roof of the Jeep Wrangler has made them best for night strolls. It has dramatically improved the usage of jeeps at night time too which makes them more suitable and worth spending money at.

Remarkable physical features

The Jeep wranglers have different front and rear portions that can easily be locked and an electronic bar disconnect which is available as an optional option tool made for the convenience of users. It provides integrated roll bars and a proper turning radius. It also has high ground clearance and roll mitigation software. It has a solid metallic body which makes it attractive for onlookers.

Remarkable physical features

With all the physical components being installed so perfectly, the buyers are ready to pay extra dollars for it. Not only that, but the jeep also allows for the removal of the top roof, doors, and windshield. It makes your jeep looks unique and increases the space for you. There are many tools and equipment available online as well as on storage that can help you through the removal process.

Are old jeep wranglers worth it?

It is quite surprising to know that in the case of Jeep wranglers, the price varies dramatically with the old and new Jeep wranglers, respectively. Even though the companies have stopped making models of Jeep Wranglers and introduce new models with unique features and updated software. People are still interested in buying some old jeep Wrangler models, and they are very famous among the common users.

If an old Jeep Wrangler is well maintained, any interested customer would be ready to pay you extra dollars than the original price. The maintenance of the jeep is very easy, and as it is more compact as compared to common cars, so it deteriorates very slowly. Even if you use it for your daily purposes, it won’t be worn off so easily. It can easily last for many decades, and generally, Jeep wranglers last with more than one user.

It is always better to purchase an old and used version of the jeep Wrangler. The previous owner must have made many modifications to the jeep model, which makes it unique from even the new ones. As the production of the jeep Wrangler is low so you can buy your favorite version and change it easily if you get an old one.

old jeep wranglers

The cost genuinely becomes more affordable if you go for purchasing an old Jeep Wrangler because the previous owner has done many changes with it, so you do not need to take its proper care for the first six months. Plus, if you are inexperienced and purchasing a jeep Wrangler for the first time, it is always better to start with an old one. It will allow you to make more changes if you wish as you will get the exact idea of whether you are capable enough to maintain a good Jeep Wrangler or not.


So, the reason why Jeep Wranglers are so expensive is due to their low production and unique features. The different colors and models have been introduced to make it more expensive. Unlike all the vehicles in the market, it targets a specific consumer, mostly those who use it for sport and adventure purposes and are ready to spend money on it.

Jeep wranglers need proper maintenance for better working, so they are expensive to purchase and maintain. But they do not deplete very easily and maintain their cost. This feature makes them more valuable.

Final verdict

Hopefully, we have answered your question on why are jeep wranglers so expensive. The key factors contributing to these vehicles lying on the height end of the price spectrum include their rich history, high popularity, exceptional off-road performance, lack of direct competition, multiple great features/capabilities, constant improvements made on new models, and the fact that they’re highly customizable.

By understanding these reasons, you should be able to easily decide whether it’s worth paying the high price for a Jeep Wrangler or you should move to other alternatives.

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