Why are Jeep Wranglers So Expensive?

Jeep Wrangler vehicles swell with popularity, no doubt. They have literary dominated the off-road market not just in America but many other parts of the planet. They’ve unique, appealing looks. They also look and feel rugged. And they’re among the most awarded SUV in the USA.

But the vehicles have one major downside; they are freaking pricey. Most people are taken aback by the high prices accompanying various Jeep Wrangler models. And they get skeptical on whether they’re really worth it. Before you turn into a skeptic, too, go through this post to discover the MAIN reasons why they put such a hefty price tag on the Jeep Wranglers.

7 reasons why Jeep Wranglers are so expensive:

Jeep Wranglers So Expensive

1. The rich history of jeep wranglers

One of the reasons why Jeeps come at high costs is the deep heritage behind them. As you might have already heard, these vehicles played a critical role in the victory against Axis powers in World War II.

Willys-Overland Motor Company, based in Ohio, won a contract to produce the Willys MB for the US military. This vehicle could handle just any terrain. And if it got stuck or mired down, the soldiers could easily lift and release it.

rich history of jeep wranglers

Besides transporting the soldiers and supplies, this vehicle also two anti-tank weapons, making it easier for the soldiers to deploy them efficiently. They also used the Jeep as a machine gun mount as well as the ambulance for the injured.

How the word Jeep came to be isn’t clear, though some believe it’s a nickname that has roots from the military acronym “G.P.” which means General Purpose.

2. Popularity is a contributing factor

You know what? People will pay more for a popular car, just to become part of it. Jeep Wranglers have become a cool status symbol in most States, sending everyone on the race to own once without minding the high costs.

The Jeep Wrangler, being a step from the older Jeep models, looks classier, is equipped for total user comfort, and can really lift your outdoor adventure spirits.

Many people stare at the height of a wrangler plus its overall rugged looks and get convinced it’s one of the coolest cars available.

Popularity of jeep wranglers

While the popularity of this car hasn’t swept everyone’s heart, it’s still a fan favorite and most people are willing to pay for it without minding the high cost.

While still at it, FCA has mastered the art of demand and supply theory for this vehicle. By keeping its production low, they have made sure only a few units are available. The high popularity keeps the demand at the market high—translating to high costs.

3. Jeep has exceptional off-roading capabilities

Another reason why Jeep Wranglers sit on the higher-end of the price spectrum revolves around their excellent off-road performance.

If your family’s life revolves around outdoor activities and exploring challenging terrains, getting a Jeep Wrangler is one of the best decisions you can ever make. If you want to test your driving skills on rough roads, a Wrangler will be your best buddy.

They play quite well when it comes to handling adverse weather effects such as snow and ice.

Owing to this incredible performance, Wranglers have become synonymous with off-roading adventures.

And for these vehicles to offer this kind of performance, they must have been engineered in a specific way. They must feature high ruggedness and durability t enable them to tackle the toughest terrains without any problems.

Jeep has exceptional off-roading capabilities

Specific Jeep Wrangler features like 4-wheel drive and low-gearing greatly contribute to their unparalleled performance. The fact that they come factory equipped with top-of-the-line off-road tires further boosts their off-road performance.

The engineering and unique features added to a Wrangler to enable it to perform well off-road results in the vehicle being expensive.

4. No direct competitors for Wrangler

Yes, you heard it well. Jeep Wranglers are chiefly produced for off-road performance (though they still perform well on-road).

If you’re looking for that one reliable, utilitarian performance vehicle, it’s hard to find an alternative that comes close to a jeep Wrangler.

Through the years, other car manufacturers have tried to compete with Wranglers by producing the traditional body-on-frame car models. But guess what? None has tried good enough to outdo Jeep Wranglers in off-roading space.

No direct competitors for Wrangler

Even General Motors Vice President for Sales, Duncan Alfred has openly said “I don’t think it’s worth trying to take on Wrangler.” (Source).

When the big companies fail in their efforts to compete with jeep wranglers, the vehicles remain in total control Wranglers. And this is sure to keep their prices high.

5. Jeep Wrangler has a long list of features and capabilities

The Jeep Wranglers also come as feature-rich and highly capable, setting them apart from the competition. This means whenever you pay more for a jeep, you’re simply paying for the features and capabilities the vehicle will offer you.

For instance, if you buy a Jeep Wrangler today, it comes with cool factory features such as lockable front and rear differentials, optional electronic sway bar disconnects, fluid cooling system, heavy-use radiators, two-speed transfer case, and a solid front axle.

Jeep Wrangler has a long list of features

As if that’s not enough, you’ll also get a bunch of additional great features such as Dana 44 axle, anti-roll & roll mitigation software, high ground clearance, integrated roll bars, and a tight turning radius.

All these features really cost a fortune and you shouldn’t get surprised that a brand new Jeep Wrangler costs so much out of the factory.

6. It keeps getting better and better

It’s no secret that FCA (Fiat Chrysler Automobiles), the manufacturers behind these vehicles invest a ton in R&D (research and development) before producing any Wrangler.

This is helpful in that it makes every Jeep Wrangler model better than the previous one.

Jeep Wrangler getting better and better

The engineers at the company are always improving or coming up with new parts for the jeep wranglers. They’re also updating the software that provides features, functions to the vehicles.

They keep making tweaks year after year to ensure every new release has better features than the previous ones.

7. Highly customizable SUVs

If you’re looking for an SUV that you can easily customize to suit your preferences, especially for affording adventures, you’ll be hard-pressed to find a better option than a Wrangler.

Wranglers let you take off the roof, doors, and windshields, and still get to drive them safely on the road. this is a unique manner of customization not seen in any other type of vehicle.

Case in point, NO vehicle will let you take off its roof, save for the convertible. And even in this case, convertible customization isn’t really the same as that of Wrangler.

Highly customizable SUVs

Imagine an off-road vehicle that lets you take off the doors during a long road trip? This means a natural breeze will circulate your car and keep you cool without having to spend your gas on your car’s built-in AC unit.

Besides taking off the doors, roofing, etc., there are many other areas of a Jeep you can customize/upgrade. The more upgrades you make, the high the resale value of your Wrangler becomes.

Is buying a Jeep Wrangler worth it?

If you want a car that’s a fun and reliable off-roader, a Jeep Wrangler is worth considering. But if you’re looking for a daily ride with great gas mileage and the ability to handle occasional winter commutes, it might not be worth spending a lot of money on a Wrangler.

It’s also worth noting that a jeep wrangler will not offer you the comfort and luxury you need for a family car. This car can be challenging to climb for your kiddos. it lacks cloud0-like suspension, meaning it can get bumpy. And most people complain that it produces too much noise.

Jeep Wrangler

If you decide to go with a Jeep Wrangler, you can follow these helpful tips to ensure you save as much money as possible.

  • Decide what type of vehicle you want. there are multiple jeep wrangler models with varying costs. If you’re okay using a basic model with standard features, that’s great because you’ll save a lot of money. But if you want a feature-rich, then be ready to spend more money.
  • Consider getting a used jeep: if you plan to spend most of your time in the tough terrains, it’d be better off buying a used jeep. You don’t want that brand new, costly jeep getting bruised with every bump you cross (it hurts).
  • Keep off brand-new special edition models: Special editions are pricey! If you’re looking to buy a limited edition jeep wrangler, getting a brand new model means paying a lot more. if possible, consider getting a used jeep as it will cost you less.
  • Do research online before buying: this is a great tip that will help you avoid overpriced jeep wranglers. Remember that invoice price is always different from true dealer cost. The invoice feature holdback plus other hidden markups that make it higher than true dealer cost.
  • Timing is everything: it’s habitual for automakers and dealers to offer the best deals for their previous car models in the Spring. They usually do this to make room for a brand new inventory. The cars are still new but sell at a lower cost than new models in the Summer. They might also offer a good deal during holidays. Keep your timing right and you’ll be awed by how much money you could save!

Final verdict

Hopefully, we have answered your question on why are jeep wranglers so expensive. The key factors contributing to these vehicles lying on the height end of the price spectrum include their rich history, high popularity, exceptional off-road performance, lack of direct competition, multiple great features/capabilities, constant improvements made on new models, and the fact that they’re highly customizable.

By understanding these reasons, you should be able to easily decide whether it’s worth paying the high price for a Jeep Wrangler or you should move to other alternatives.

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